How I Got Here.

For most of my life, I have found my way towards the people, opportunities and environments that brought out the best in me.

Since childhood, I’ve known deep down that my brain operates differently from most.

Through a combination of privilege, upbringing and opportunity, that difference has consistently served me well - and enabled me to experience some amazing things.

Much of that came from intuitively finding my way towards the activities, people, challenges and environments that brought out the best in me - and away from those that didn’t.

I was, for the most part, unconsciously shaping the conditions around the way my brain works best.

Many of the activities I have done and decisions I’ve made along the way looked extreme to others - extreme sports, changing jobs, moving countries, throwing myself into new interests - but felt completely natural to me.

It wasn’t until I lost agency over some of those conditions that I really understood how much they mattered - and that what I was learning might be useful to others.

My journey.

Abstract digital art featuring swirling golden and teal particles with vertical purple, red, and blue streaks against a black background.

Three themes have followed me through almost every chapter of my career.

1.) Purpose over convention.

My path has never been linear. I’ve moved across engineering, innovation, humanitarian work, technology, food systems and leadership - but the thread has been remarkably consistent: work on things that matter and in a way that suits how I operate best.

I’ve been less interested in following a conventional career path than in finding work with purpose, where I can contribute to meaningful change.

2.) Clear Complexity & Unclear Process.

I’ve consistently been drawn to complex problems, particularly where the obvious answer isn’t necessarily the right one.

Whether designing products, organisations or systems, I am drawn to underlying friction, hidden opportunities, challenging assumptions and asking where a relatively small change could unlock a much bigger shift.

3.) Freedom & Agency.

I’ve done my best work when I’ve been completely out of my depth and had room to think differently, follow curiosity, connect ideas and shape the way I work around the problem in front of me.

Understanding my own neurodivergence made that pattern much clearer: capability isn’t fixed. The conditions around us can either make it easier to access what we’re capable of - or much harder.

A strong sense of purpose. Feeling comfortably uncomfortable. A willingness to step into uncertainty and work things out as I go. And the freedom to think and operate differently. Over time, I realised those weren’t just preferences — they were the conditions that allowed me to do my best work.

Made Different grew from that insight: when we understand how people operate, and shape the conditions around them accordingly, we unlock more of what they’re capable of.